ELF Is Sole Beauty Partner of Minnesota State Fair

ELF Brands will make its state fair debut with an activation at the Minnesota State Fair.

As the only official beauty brand sponsor, The Happi Top 50 Company says it’s meeting its community where they are connecting with the nearly two million attendees.

ELF makes its state fair debut with an activation at the Minnesota State Fair, connecting with the nearly 2 million attendees.

“Shared experiences are what builds our emotional connection with our community, that is why we are so invested in meeting them where they are,” said Patrick O’Keefe, chief integrated marketing officer of ELF Brands. “We are growing our ELF nation – leaning into subcultures in a way only ELF can.”

Knowing attendees at the Minnesota State Fair consume nearly 2.1 million pickle chips each year, ELF is showing up with a surprise-and-dill-light experience featuring a 10-foot-tall pickle jar as a nod to the brand’s recent re-release of its pickle-inspired Glow Reviver Melting Lip Balms.

ELF will transform the Skyride to feature flavors and textures of ELF Cosmetics Glow Reviver Melting Lip Balms. Branded gondolas and QR codes for digital-extension giveaways of ELF Cosmetics Fine as Fleck Glitter Eyeshadow will live during the entirety of the fair.